How to make a point: 11 tips for making better campaigning films.
Making a film that makes a point is a skill that is quite different from knowing about cinematography, and from writing a letter, an article or white paper. To make a good film - one that makes the audience agree with you or the point you're trying to make, you need to do it in the right way
These days, there's massively more opportunity to use video to get your point across. And when you've made your polemic production, you've got more chance than ever to get it seen. We'll talk about this later, but first, let's look at how to approach your campaign right from the start.
As a filmmaker with more than 30 years of professional experience, I have witnessed the ability of film to get to the heart of a message, faster, and more powerfully than any other medium. That is why I am passionate about helping nonprofits use film to their best advantage.
Here are my top four tips for getting the most out of your film projects to help reach your fundraising and branding goals.