Stephen Follows | Writer and Producer

Alternative content, or 'Event Cinema', is the use of cinemas to show concerts, events and performances which are not traditional feature films.  The sector has grown massively in recent years and even has it's own trade body in the UK, the Event Cinema Association. Just like with feature films, the field is dominated with major cultural brands, such as New York's Met Opera, the UK National Theatre, Bolshoi Ballet and the Royal Opera House.

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